In-house construction arm of high-rise developer ensures a unified, efficient approach

Leading apartment developer Edge Visionary Living is continuing to reshape the state’s development landscape with the growth of its in-house construction arm – Edge Construction.

This strategic move to establish and further develop in-house construction capabilities is redefining the off-the-plan purchasing experience and setting a new standard for the industry.

Edge Construction’s establishment originally stemmed from the significant challenges faced over the past two years, including escalating construction costs and resource shortages.

Under the leadership of well-respected Edge Construction General Manager Russell Perkins, Edge Construction is a growing team of experienced and skilled professionals united by a passion for creating high-quality residential developments.

This team oversees projects spanning from Fremantle across to Mindarie in Perth’s northern corridor, bolstering Edge’s stellar reputation.

Edge’s distinctive approach covers every aspect of development – from research, site acquisition, design, marketing and sales to construction and development management, ensuring the creation of exceptional quality projects, which deliver enduring value for customers.

“From sales through to development and construction, this is a team who are passionate and specialised in residential apartments – it’s all that we do,” Edge Managing Director Gavin Hawkins said.

The integration of construction and development has fostered a unified team with a common goal – delivering bespoke, premium residential projects.

The change in approach follows feedback from buyers around perceived industry issues, especially with regards to concerns around delivery risk and quality.

“Our development and construction teams sharing the same vision ensures we clearly address these concerns with a client-first service, which reinforces commitment and trust,” Mr Hawkins said. “We take pride in offering a personalised one-on-one approach to client service, ensuring the off-the-plan purchasing journey is as straightforward as possible.”

The synergy between the in-house construction and development teams enhances communication, facilitates seamless troubleshooting and provides purchasers with peace of mind throughout every stage of their buying journey.

Mr Hawkins said while purchasing off-the-plan could be challenging for some buyers, Edge’s comprehensive approach is dispelling such stigmas and bringing more confidence back to the sector.

“At Edge, we are dedicated to redefining industry standards and ensuring every project not only meets but also exceeds expectations,” he said.

As Edge Construction continues to add projects to the portfolio, the benefits for clients of the development and construction teams being part of the same company include seamless coordination, faster project delivery, quality assurance, responsiveness to feedback, long-term accountability and more.

Edge’s most boutique project Broadway on the Bay, which is in the prestigious riverfront suburb of Crawley, is now more than 70 per cent secured.

This exclusive project comprising just 21 apartments is designed to capture the luxury of the neighbourhood.

Edge Construction is progressing rapidly and Broadway on the Bay is set for completion in the September 2025 quarter.

Another standout project is Claytons Mindarie Beachfront, which is between the picturesque Mindarie marina and Claytons Beach.

This development is unique to the area, being the first of its kind offering apartment living as an option for local residents.

Now constructed well above the ground, the development will be welcoming its first residents in the March 2026 quarter.

South of the river, Lumiere South Perth is also under construction, with extensive groundworks currently underway.

Lumiere South Perth is setting a new benchmark for apartment living, with panoramic river and city views, a standout curvaceous design and a variety of world-class amenities.

The Edge Construction team is pushing forward, building what promises to be a landmark development featuring unparalleled panoramic views of Perth City.

Further south in Fremantle, Muse at Artisan Place will add to the area’s rich art deco atmosphere, plus enhance community engagement through creative spaces and art-based facilities.

This joint venture with DevelopmentWA exemplifies how developers can support affordable housing initiatives amid the ongoing housing crisis.

With numerous milestones ahead over the next 12 months, Edge is setting a new benchmark in WA development.

The integration of Edge Construction marks a transformative era, redefining what it means to deliver on promises and lead with vision.

Edge Visionary Living is Western Australia’s premium and award-winning apartment developer, delivering luxury apartments in Applecross, South Perth, Crawley, Scarborough, Mindarie and East Fremantle.